Personal Care & Hygiene

Personal Care sector, in recent times, has seen plenty of activity in terms of patent filings and companies enhancing their focus on continuing innovation in the field. Âé¶¹ÊÓÆµ, with its team of domain experts and patent analysts, are well placed to help intellectual property managers in this sector to explore and identify white spaces in a technology domain, define research strategies, protect inventions, map competitor’s patents and evaluate out-licensing opportunities.

Our team has delivered over 300 projects across the complete patent lifecycle, covering different sub-domains under this sector including oral care, skin care, hair care, baby care, grooming devices and cosmetics and fragrance domain. 

Track Record


300+ Personal Care Projects conducted

300+

Projects conducted.

150+ Personal Care Applications covered

150+

Applications covered by our consultants.

30+ Peronal Care IP Clients

30+

Clients including chemical and consumer products companies.

150,000+ Man hours of Personal Care IP research experience

150,000+

Man hours of research experience.

Domain Expertise

Significant breadth and depth of experience across the Personal care & Hygiene domain.


Skin Care

  • Lotions
  • Anti-Aging Creams
  • Scrubs
  • Hand Wash
  • After Shave

Oral Care

  • Toothpaste
  • Dental Floss
  • Mouthwash
  • Teeth Whitener
  • Sensitivity

Hair Care

  • Shampoo
  • Hair Serum
  • Hair Oil
  • Hair Dye
  • Hair Extension

Cosmetics & Fragrance

  • Deodorants
  • Perfumes / Cologne
  • Make-up
  • Nail Polish
  • Nail Extension

Grooming Devices

  • Epilator
  • Hair & Make-up Brushes
  • Hair Straightener
  • Eyelash Curler
  • Nail Clipper

Baby Care

  • Massage Oil
  • Baby Shampoo
  • Bubble Bath
  • Diapers
  • Baby Wipes

Examples of Our Work in Personal Care & Hygiene


Technology Intelligence


R&D Strategy Roadmaps

  • Future Applications of nanoparticles in cosmetics
  • Technology roadmap for sensitivity dental compositions
  • Identification of alternative materials used in tattoo ink

White Space Analysis

  • Opportunity assessment pertaining to color changing soaps
  • White space analysis related to hair extension technologies
  • Market identification for alcohol free after shave lotions

Technology Landscape | Innovation Focus

  • Research trend analysis related to anti-aging market
  • Technology landscape related to stem cells based facial products
  • Technology identification pertaining to biochemical based massage oils

Monetizing Existing Technical Know-how

  • Valuation of a patent related to mouthwash for complete oral hygiene
  • Royalty rate estimation for in-licensing a patent related to deordarant spray compression process
  • Potential partner identification for technology related to long lasting anti-perspirant

Technology Scouting and Acquisition

  • Scouting for mucoadhesive polymers used in mouth spray
  • Solution identification for hair styling and conditioning materials
  • Feasibility analysis of using artificial fibre for use in hair extensions

Product Design for Emerging Technologies/ Markets

  • Use of emerging foaming technology in shaving creams
  • Scouting for anti wrinkle compositions containing Q10 enzyme
  • Technology assessment pertaining to toothpaste providing long lasting antibacterial effects

IP Strategy


Prosecution Support

  • Novelty search related to use of oligosaccharides in dental compositions
  • Patentability study for a dental composition that helps in the growth of teeth in adolescents
  • Patent drafting for technology pertaining to anti dandruff compositions for effective removal of malassezia

Prior Art Searches

  • Clearance search related to roll on body deodorizer with long lasting antibacterial effects, in China and Europe
  • State of art search for technologies related to tattoo removal procedures
  • Invalidity search related to facial cleansers with UV protection

Portfolio Analysis

  • Patent quality assessment for a patent portfolio related to dental whitening compositions with antibacterial properties
  • Identification of key patents for licensing purpose from portfolio related to skin care gels
  • Patent portfolio analysis of companies dealing in technologies pertaining to nail paints

Technology/ Patent Landscape

  • Patent landscape related to baby wipe dispenser systems
  • Competitive landscape for hair grooming technologies with a focus on men grooming
  • Benchmarking of patent portfolio related technologies in wet wipes production

Licensing Program Support

  • Partner identification for players using sustainably sourced ingredients for production of perfumes
  • Assessment of in-licensing opportunities for silicone containing shampoo composition
  • Out licensing support for patent related to toothpaste with integrated plaque indicator

M&A Support

  • Valuation of patent portfolio related to color changing sunscreen
  • Due-diligence of IP portfolio related to Anti tan compositions
  • Potential partner identification for technology pertaining to long lasting hair styling

Looking for help with Technology Intelligence, IP Strategy, or Litigation support?

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