Go-to-market study for entering the cinema market in the Africa, Asia and the Middle East
Background
UAE based multiplex operator engaged Â鶹ÊÓƵ to assess the business environment for cinemas across select countries
Â鶹ÊÓƵ Approach
Estimation and validation of all parameters related to cinema screens. Analysis of competitive landscape to outline opportunities
Results
Â鶹ÊÓƵ recommendations enabled the client to shortlist the countries to enter the African cinema market
Ideate
Develop framework for estimating movie screen viewership trends
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Analysis of screen attendance, ticket prices, number of releases etc.
Trends related to censorship integrity and regulatory framework
Primary Research
Discussions with 70 industry players across all selected English speaking countries
Analysis
Strategic benchmarking exercise to identify attractive countries
Recommendations on attractive markets based on ranking matrix
