Evaluation of China’s television program production and distribution market
Background
South Korea based TV and Film production company engaged Â鶹ÊÓƵ to analyze China’s television program production market
Â鶹ÊÓƵ Approach
Detailed analysis of the television landscape with key focus on consumption patterns for International programs
Results
Our analysis enabled the client to make a ‘go’ or ‘no-go’ assessment for the Chinese market and ascertain their future growth strategies
Ideate
Develop framework for analyzing television viewership statistics
Define estimation framework and blank slides for data collation / synthesis
Desk Research
Viewership statistics related to current television programs
Mapping of preference towards international programs
Primary Research
Discussions with 30+ television industry stakeholders
Analysis
Deep dive analysis on government regulations on international programs
Recommendations on why China is a favorable entry for the client
